Bridging innovation and the unconventional with strong attention to details,
to achieve the right fit and instill quality all around.

Founded in Milan in 2019  Alexander and recognized as one of the fastest growing
realities in the Watchmaking World.
Our aim is to engineer the highest quality materials through a meticulous care in our research and development of materials, finishing, and chromatism, pairing it with details of irreverence.
The reality is that we do not like too many words. Our watches have to speak for themselves.

70's SOUL WITH A MODERN TWIST